Privacy Policy

1.1 Information you provide directly

• Account and profile information (for example, name, email address, company, job title, password or authentication methods).
• Billing and payment information (for example, billing address, payment method details handled by our payment processors).
• Content you submit via the Services, including prompts, notes, tags, and files.
• Communications with us (for example, support requests, feedback, survey responses).

1.2 Information from social media and other third party platforms

When you connect a social media or other third party account (such as Meta platforms like Facebook or Instagram, TikTok, or others), we receive information from those services according to your settings with the third party and the permissions you grant. This may include:

• Basic profile information (for example, account handles, page or profile names, profile photo, follower counts).
• Content and metadata (for example, posts, captions, media URLs, comments, hashtags, publishing schedules, thumbnails).
• Insights and analytics (for example, impressions, views, engagement metrics, audience demographics as provided by the platform).
• Lead or messaging data where you explicitly enable features that work with leads or direct messages.

We do not control the data those platforms collect or how they process it. Their practices are governed by their own terms and policies.

1.3 Usage and device information

We automatically collect certain information when you access or use the Services, such as:

• Log data (for example, IP address, browser type, operating system, referral URLs, pages viewed, timestamps, and session IDs).
• Device identifiers and characteristics.
• Feature usage, actions taken in the product, and performance metrics.

1.4 Cookies and similar technologies

We use cookies, pixels, and similar technologies to provide and improve the Services, remember your preferences, analyze usage, and support our marketing efforts. You can manage cookies through your browser settings and, where applicable, via consent tools we provide.

Provide and operate the Services

• Creating and managing accounts
• Delivering features, including AI agents, content scheduling, research, analytics, lead management, and integrations

Process and analyze content

• Generating and refining AI outputs and recommendations
• Organizing and indexing your content and connected social content for retrieval

Improve and develop the Services

• Monitoring performance, troubleshooting, and debugging
• Conducting research, testing new features, and enhancing user experience
• Training and improving internal models using aggregated or de-identified data

Security and abuse prevention

• Detecting and preventing fraud, abuse, and security incidents
• Protecting the integrity of our systems and our users

Communications

• Sending service, transactional, and administrative messages
• Sending marketing communications, where permitted by law and with appropriate choices

Legal, compliance, and enforcement

• Complying with legal obligations
• Enforcing our Terms and protecting our rights and those of our users and others

We will only process personal information when we have a valid legal basis, such as performance of a contract, legitimate interests, consent, or legal obligation, depending on your jurisdiction.

3.1 Meta technologies (Facebook, Instagram, etc.)

When you connect Meta accounts or authorize our app, we receive data from Meta as permitted by the Meta Platform Terms and your settings. We use this data to:

• Publish content on your behalf to your connected accounts or pages, according to schedules you configure.
• Analyze performance and engagement of your content.
• Power AI features such as content research, recommendations, and analytics based on your own data and content you choose to analyze.

We use Meta data only to provide and improve the Services you request, to comply with law, and to enforce our Terms. We do not sell data we receive from Meta, and we do not use Meta data to build separate profiles for targeted advertising outside of what Meta itself provides through its tools.

You can disconnect your Meta accounts at any time via your account settings or within the relevant Meta product. After disconnection, we will stop collecting new data from Meta and will handle previously collected data in accordance with this Privacy Policy and applicable law. You may also contact us to request deletion of Meta-derived data associated with your account, subject to our legal and contractual obligations.

3.2 TikTok

When you connect a TikTok account or use a TikTok integration, we receive data made available through TikTok’s developer tools and the permissions you grant. We use this data to:

• Publish content or manage drafts and schedules you configure.
• Retrieve analytics on performance, audience, and engagement.
• Support AI features related to your TikTok content and strategies.
• Process lead data you explicitly choose to sync (for example, from TikTok lead forms) for your CRM or sales workflows.

We use TikTok-derived data only for these purposes and for related security, compliance, and support functions. We do not sell TikTok data and do not share TikTok data with third parties for their own marketing purposes.

You can disconnect TikTok at any time from within the Services. We will stop collecting new TikTok data after disconnection and will handle existing data as described in this Policy. You may request deletion of TikTok-derived data subject to our legal and contractual obligations.

3.3 Other third party platforms

We may support additional integrations (for example, other social networks, CRMs, ad platforms, communication tools). Data received through those integrations is processed only to provide the integrated features you enable and for related security, support, and improvement purposes, consistent with this Policy and the relevant third party terms.

Where laws like the GDPR apply, we process personal information under the following legal bases:

• Performance of a contract – to provide the Services you request, including account management, content scheduling, and AI features.
• Legitimate interests – to maintain and improve the Services, secure our systems, prevent abuse, and communicate with you about relevant updates.
• Consent – for certain optional activities, such as some marketing communications and, in some cases, analytics or cookies.
• Legal obligation – where processing is necessary to comply with applicable laws or regulations.

5.1 Service providers and sub-processors

We engage trusted third party service providers who process information on our behalf to help operate, secure, and improve the Services (for example, cloud hosting, analytics, email delivery, payment processing, and customer support). These providers are bound by contractual obligations to protect personal information and use it only according to our instructions.

5.2 Third party platforms you connect

When you enable integrations with third party platforms, we share information as necessary to operate those integrations, consistent with your configuration and the third party’s terms and policies.

5.3 Business transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, personal information may be transferred as part of that transaction, subject to appropriate protections.

5.4 Legal and safety

We may disclose information if we believe in good faith that it is necessary to:

• Comply with applicable laws, regulations, or legal processes.
• Respond to lawful requests from public authorities.
• Protect the rights, property, or safety of Company, our users, or others.
• Enforce our Terms or prevent fraud or abuse.

5.5 Aggregated or de-identified data

We may share aggregated or de-identified information that cannot reasonably be used to identify you, for example for analytics, research, or product improvement.

We retain personal information for as long as reasonably necessary to provide the Services, fulfill the purposes described in this Policy, and comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods vary based on the type of data and the context of our relationship with you. For example, we generally retain:

• Account and billing information for as long as your account is active and for a period afterward as required for legal, accounting, or reporting obligations.
• Customer Content for as long as your account is active or until you delete it or request deletion, subject to backups and legal requirements.
• Data derived from social platforms for as long as you maintain the relevant integrations and for a limited period afterward, unless you request earlier deletion where feasible.

We may retain some information in backups or archives for a limited time, subject to technical constraints.

We implement technical and organizational measures designed to protect personal information from unauthorized access, loss, misuse, or alteration. These measures may include encryption in transit and at rest, access controls, logging, and regular security reviews.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information.

We may process and store information in countries other than the country where you are located. These countries may have data protection laws that are different from those in your country.

Where required, we implement appropriate safeguards for cross-border data transfers, such as standard contractual clauses or equivalent mechanisms, and we take steps to ensure that your information receives an adequate level of protection.

Depending on your location and applicable law, you may have some or all of the following rights regarding your personal information:

• Access to the personal information we hold about you.
• Request correction or update of inaccurate or incomplete information.
• Request deletion of your personal information.
• Object to or request restriction of certain processing.
• Request a portable copy of your personal information.
• Withdraw consent where processing is based on consent.

You can exercise many of these rights through your account settings. You may also contact us using the information in Section 12. We may need to verify your identity before responding and may not be able to fulfill some requests where we have overriding legitimate grounds or legal obligations.

You may opt out of marketing emails by following the unsubscribe links in those emails. Even after you opt out, we may still send you non-marketing communications, such as service or transactional messages.

The Services are not intended for or directed to children under 13 years of age or the minimum age of digital consent in the relevant jurisdiction. We do not knowingly collect personal information from children in that age range.

If you believe a child has provided us with personal information in violation of this Policy, please contact us and we will take appropriate steps to delete the information.

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last updated” date at the top and will be effective when posted. For material changes, we may provide additional notice, such as by email or in-product notifications.

Your continued use of the Services after the effective date of any changes signifies your acceptance of the revised Privacy Policy.

If you have any questions or requests regarding this Privacy Policy or our data practices, please contact us at: